ADOBE ANALYTICS INTERVIEW QUESTIONS

Most Important Frequently Asked Adobe Analytics Interview Questions

1. Question 1. What Is The Primary Purpose Of An Evar?

   Answer :

   View conversion events in the context of data dimensions.

2. Question 2. What Is The Max Size Of The S.channel (site Sections) Variable?

   Answer :

   100 bytes

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3. Question 3. If S_account Is Empty, Not Declared, Or Contains An Unexpected Value?

   Answer :

   No data will be collected.

4. Question 4. What Is Maximum Number Of Report Suites That A Company Can Use?

   Answer :

   No limit.

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5. Question 5. How To Use S_account?

   Answer :

   s_account is use when setting the report suite.

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6. Question 6. What Is The Saint Api Used For?

   Answer :

   Importing meta-data to describe and group reporting values.

7. Question 7. Which Is Not An Allowed Allocation Setting For Conversion Variables?

   Answer :

   Decaying is not an allowed allocation setting for conversion variables.

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8. Question 8. What Is Multi-suite Tagging?

   Answer :

   Sending SiteCatalyst data to two or more report suites is called Multi-suite tagging.

9. Question 9. How Can You Compare Two Date Ranges In A Single Report In Ranked View?

   Answer :

   Click "Compare Dates" in the calendar module.

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10. Question 10. What Is The Best Method For Adding Meta-data To Sitecatalyst Variables?

    Answer :

    Classifications is the best method for adding meta-data to SiteCatalyst variables.

11. Question 11. What Type Of Sitecatalyst Variable/report Would You Use If You Want To See Pathing Behavior?

    Answer :

    Traffic variables (sProps).

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12. Question 12. Which Is Not A Possible Value In The Referrer Types Report?

    Answer :

    Mobile Apps.

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13. Question 13. How Will Commas In My Product Name Interfere With My Data?

    Answer :

    They cause everything after the comma to be treated as a separate category/product/units/revenue entry in s.products.

14. Question 14. What Does The Acronym 'saint' Stand For?

    Answer :

    SiteCatalyst Attribute Importing and Naming Tool.

15. Question 15. Which Sitecatalyst Features Allows You To Visually Show Website Performance And Track Progress Against Set Goals?

    Answer :

    Targets features allows you to visually show website performance and track progress against set goals.

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16. Question 16. What Is The Default "expire After" Setting For Newly Enabled Conversion Variables (evars)?

    Answer :

    Visit is the default "Expire After" setting for newly enabled conversion variables (eVars).

17. Question 17. How Many Custom Evars Are Available In Each Sitecatalyst Report Suite?

    Answer :

    75 custom eVars are available in each SiteCatalyst report suite.

18. Question 18. When Using Link Tracking, Which Adobe Analytics Report Will Be Populated If The Second Argument In S.tl() Is A 'o'?

    Answer :

    When using link tracking, Custom Links Adobe Analytics report will be populated if the second argument in s.tl() is a 'o'.

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19. Question 19. For Improved Clickmap Tracking, Where Should The S_objectid Variable Be Set?

    Answer :

    In the onClick event handler of a link.

20. Question 20. What Is Used To Breakdown Traffic Variables (sprops) By One Another?

    Answer :

    Correlations.

21. Question 21. What Is The Best Way To De-duplicate Sitecatalyst Metrics?

    Answer :

    Serialization is the best way to de-duplicate SiteCatalyst metrics.

22. Question 22. Where Can You Go To Share A Previously Created Bookmark With Other Users?

    Answer :

    Favorites > Bookmarks > Manage Bookmarks.

23. Question 23. What Is The Correct Syntax For Capturing An Event Called “booked Flight” In Event1?

    Answer :

    s.events="event1".

24. Question 24. Which Is Not Required In Order To Capture Paid Search Keywords?

    Answer :

    The paid search keywords reports must be enabled by Adobe ClientCare.

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25. Question 25. What Is A List Prop?

    Answer :

    A variable in which you can pass multiple values in a delimited list so each value gets credit for that page view.

26. Question 26. What Is The Purpose Of The Pagetype Variable?

    Answer :

    Captures URLs that lead to a 404 Error Page.

27. Question 27. What Is The Difference Between Participation And Allocation?

    Answer :

    Participation assigns full credit and allocation assigns partial credit.

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28. Question 28. What Is The Proper Syntax To Capture A Product Being Added To The Shopping Cart?

    Answer :

    s.events="scAdd" s.products=";Adipure 11pro"

29. Question 29. Which Are Not True About Classifications?

    Answer :

    Classifications can be applied to out-of-the-box reports.

30. Question 30. What Is The Difference Between Product And Conversion Syntax For Merchandising Variables?

    Answer :

    Product Syntax is set in the s.products variable, while Conversion Syntax is not.

Topic: Adobe Analytics Interview Questions